Infatuation Rules
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Why are big lips attractive?

According to Dr Marisa Coen in her essay for The Science of Relationships, fuller lips have long been desired by women because, as evolutionary psychology suggests, they signify strong mating potential. “Facial features serve as a cue of attractiveness,” explains Coen.

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Not so long ago, digital kids went a bit bananas in a desperate bid to recreate their very own Kylie Jenner lips. While sucking your lips through a glass bottle and incurring painful bruising is a pretty dumb thing to do, why is it (besides the obvious Kardashian/Jenner obsession) that we yearn for a fuller pout? Apart from the fact that we associate thinner lips with ageing, is there a reason we fork out for lip-plumping treatments and Angelina Jolie-like fillers?

According to Dr Marisa Coen in her essay for The Science of Relationships, fuller lips have long been desired by women because, as evolutionary psychology suggests, they signify strong mating potential. “Facial features serve as a cue of attractiveness,” explains Coen. “A great deal of research on facial attractiveness tends to focus on symmetry, in which both sides of the face are proportional and perfectly mirror one another. Based on principles of evolutionary psychology, there are three major cues that underpin our biologically significant assessments of mate value: symmetry, averageness, and non-average sexually dimorphic features. The latter are physical traits which differ between the sexes (such as reproductive organs). With regard to these features, men tend to prefer women with large eyes, small noses, small chins, narrow cheeks, high eyebrows, and large, full-lipped smiles.” Both Kylie Jenner and Angelina Jolie boast large Bambi-like eyes, but the reason we find this facial feature so attractive is rather interesting: they remind us of babies, or as Coen describes it, they’re a ‘neotenous feature’, which refers to the retention of juvenile characteristics in the adults of a species. As for a reason in evolutionary psychology why we might lean towards this in a partner? Coen explains, “Nobel Prize-winning ethologist Konrad Lorenz introduced the idea that the physical features of infants will activate the innate desire in adults to take care of them.” Apparently, we are more likely to make positive evaluations about infants than we are about adults whose features will be considerably less soft. Therefore, when an adult possesses child-like facial features, such as big eyes, full lips, protruding cheeks etc., we instinctively warm towards them as we would toward a child. “Younger [looking] individuals may be preferred because the baby-like features elicit positive care-taking responses from others,” says Coen.

The Science of Relationships

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Does long hair make your face look longer?

Highlighting the Best Features For Your Face Shape Heart-Shaped Face: Try to draw attention to your eyes and cheekbones with bangs or volume along the sides. Long Face: The longer your hair is, the longer it will make your face look. It's often best to go with shorter styles or those that have plenty of volume.

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How to Determine Your Face Shape

Many people have a distinct face shape. They are generally categorized into six shapes: oval, long, square, round, diamond, and heart-shaped. If you can't tell by looking in a mirror what shape you are, there is a way to measure the face that can point you in the right direction. If you try that and still aren't sure about your face shape, chances are it doesn't really matter—beauty advice about face shapes is primarily designed for women with strong features that they want to downplay, such as those with distinctly round, square, long, or heart-shaped faces. Women with oval and diamond faces tend to have the most versatility; instead of focusing primarily on flattering their face shapes, they may want to pay more attention to hair texture and thickness. The same applies if you don't have an obvious face shape. Maybe your personality or the length of your hair is more important to you. If you have a distinct hair texture like super fine or very curly, exploring flattering cuts for that may be a better road to take. Remember, too, that everyone is different and you don't have to follow every beauty rule in the book.

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