Infatuation Rules
Photo by Kader D. Kahraman Pexels Logo Photo: Kader D. Kahraman

What to do with cold replies?

What Should You Do When You Get an Interested Reply to Your Cold Email? Understand Your Prospect's Intentions. Reply as Quickly as Possible. Make It All About Them. Keep it Personal. Don't Overwhelm them with Too Much Information. Answer All Their Questions. Never Push Them to Buy. Don't Expect the Email to Sell for You.

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Let’s use an example to show you what this means. Say you’ve gotten an interested cold email reply from a potential client, and you quickly respond with an email that looks something like this:

Hi (Prospect’s name),

Thanks for your reply. It’s great to see that you’re interested in (your product/service). Here’s the link to the signup page for our free trial. If you have any questions, here’s my calendar. Wait, what just happened? You’ve worked so hard to start an email conversation with this prospect. You’ve sent them a targeted and personalized opening email, a couple of follow ups and have been waiting patiently for their reply. And once they do, you push off all the work on their shoulders? Nope! That’s not the way to act after a reply to a cold email. Sure, some prospects do like to proceed by themselves. They’ll do the research, sign up for your demo or free trial, and even schedule it on your calendar. But the majority will simply give up in the face of all that work. When an outbound lead shows interest, you should never turn your back on them. It just shows that you’re abandoning all possibilities to have a meaningful conversation, learn from them, and build a strong business relationship with them. It is important to note that, when you get that first reply, the sales process has barely just begun. Don’t drop the ball now! You need to put in some extra time and effort to nourish your budding relationship with the prospect. Cold leads, in particular, need a lot more attention. That’s because they are usually in a different stage in the buying process when they start an email conversation with you. They are at the very beginning. That means they don’t know anything about you or your brand. They haven’t even started doing their research yet, so they don’t know how exactly your product or service is going to help them. With that in mind, you’ll understand why your job at this point is to take them by the hand and show them what you’re all about. You need more information about them in order to actually help them and sell to them. And the only way to get it from the prospect is by actually engaging them until they are ready to buy.

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