Infatuation Rules
Photo: Andy Barbour
Key points. In a recent study, factors preventing cheating included concern about guilt, fear of a partner's reaction, and social stigma. High scores in conscientiousness played a role in lower incidents of infidelity. Participants ranking high in openness were found to have an increased propensity for cheating.
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Read More »A Google search of why people cheat on their partners will yield hundreds of posts with such titles as “Five Reasons People Cheat” or “The Three Excuses Cheaters Use.” Often the confirmation bias is readily evident in these posts, and even in some of the scientific studies to be found. If you read the comments on these posts, the readers often contribute far more than the three or five reasons given by the author. It doesn’t take much effort in either qualitative or quantitative research to identify a multitude of factors that have a role in the decision to commit infidelity. A study by Apostolou and Panayiotou (2019) originated with the question: What are the reasons that motivate people not to cheat on their partners? In interviews with 576 study participants, the authors identified, through a mixed-methods approach, 47 reasons that participants used to explain what prevented them from cheating. Apart from in-depth interviews, the researchers also employed a survey that asked respondents to identify at least five reasons that prevented them from cheating in any relationship they have had. Once the reasons had been identified, the researchers classified the 47 reasons into eight broad factors and an additional two domains consisting of:
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Read More »The authors of the study recognize the limitations of their work. They point out that cultural factors need to be taken into account and further explored. For instance, how do cheating strategies vary from cultures that deem infidelity to be a punishable crime from those that do not? And, how much does the saturation of religious dogma play a role from one culture to another? In fact, the study by Apostolou and Panayiotou was conducted in Greece where the authors report > 55 percent of Greek-Cypriot men and women indicated a high propensity to commit infidelity. In comparison to the US, several studies find one in three men and one in five women are likely to cheat over the life course. Additionally, when interviewing or surveying someone about why they do or do not cheat, the assumption is that they are aware of the impetus behind their decisions and actions. This is not always the case. Some people act without a clear understanding of the incentive behind their actions. The study by Apostolou and Panayiotou adds to the compendium of scholarship concerning infidelity, but it also serves to inspire and compel more work to be done by researchers.
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