What is the color of happiness?

Yellow Yellow is usually the color of happy, joyful emotions.

science.org - What makes people happy when skies are gray? The color yellow - Science

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Yellow is usually the color of happy, joyful emotions. But according to a new study, not all people associate the sunshiney shade with good vibes.

To find out what factors might play a role, researchers tested a new hypothesis: What if people's physical surroundings affect their feelings about certain colors? For instance, if someone lived in cold and rainy Finland, would they feel differently about the color yellow from someone who lived near the Sahara Desert?

The researchers looked at color-emotion data from an ongoing international survey of 6625 people in 55 countries. The survey asks participants to rate 12 colors on how closely they are associated with feelings including joy, pride, fear, and shame. Yellow is not so fun in the sun The darker the shade in the below map, the higher the likelihood of people associating the color yellow with joyful emotions. Overall, people were more likely to associate yellow with joy when they lived in rainier countries that lay farther from the equator, researchers report in the Journal of Environmental Psychology. A. Cuadra/ Science The team looked only at the data for yellow, and analyzed how different factors—including hours of sunshine, hours of daylight, and amount of rainfall—lined up with the emotions people reported for the color. The two best predictors of how people felt about yellow were the annual amount of rainfall, and how far they lived from the equator, the team reports this month in the Journal of Environmental Psychology . The farther someone lived from the equator, the more likely they were to appreciate some bright hues: In Egypt, the likelihood of yellow being associated with joy was just 5.7%, whereas in chilly Finland it was 87.7%. In the United States, with its moderate climate and amber waves of grain, people's yellow-joy association levels were between 60% and 70%. The team also checked whether associations changed with the season—whether, for example, people in a certain country liked yellow more in the winter than they did in the summer. The researchers found that opinions about color remained fairly constant year-round—even when the weather changed, the data on yellow-joy associations were as good as gold.

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What color adds the most value to a home?

southernliving.com - 7 Paint Colors Realtors Say Increase Your Home's Value - Southern Living

A fresh coat of paint is an easy and somewhat affordable project whether you are a DIY expert or choose to hire a professional. New paint colors can transform a room's atmosphere and increase your home's value—if you choose the right paint color. According to Sharon Brown, Dallas General Manager at digital real estate platform Opendoor, it's always better to be cautious when choosing a paint color.

Laurey W. Glenn; Styling: Lizzie Cox

"Generally, going with neutral colors like shades of white, beige, taupe, and grays lead to a faster sale," she shares. "Neutral colors are also more appealing to potential buyers because many want the creative freedom of a blank canvas to add their personal touches to when looking for a new place to call home. From a seller's point of view, it can be risky having bright, bold paint colors because personal preference ranges greatly from person to person." A survey by Opendoor found that the most popular colors for a home's exterior were gray (30 percent) and beige (26 percent). It's official: neutrals equal significant dollar signs, but which shades can seal the deal? To help, six real-estate experts share their go-to hues. Whether you're looking to repaint your home's exterior before the big sale or just in the market for a wall refresh, you're bound to find a shade that fits your interest.

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