Infatuation Rules
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What colour is manipulative?

Red is perhaps the most manipulative colour, influencing everything from your behaviour in the workplace to your love life.

bbc.com - How the colour red warps the mind - BBC Future
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We can never know what was going through our ancestors’ minds, tens of thousands of years ago, when they first picked up natural crayons and began painting their bodies. But it is perhaps significant that they chose a rich, red ochre – the colour of our blood and a vivid reminder of life, and death.

Today, shades of scarlet are linked with power, aggression, and sex – from the vermilion of the British Queen’s royal regalia to the gaudy neon of Amsterdam’s red–light district. And those associations may not be coincidence. A new branch of science called “colour psychology” has found that red can have a profound influence on our mood, perceptions and actions. Wearing red can even change your physiology and balance of hormones and alter your performance in a football match. So what is it about the shades of ruby, crimson, and scarlet that makes them so potent?

Warning sign

There is no doubt that our perception of red coincides with one of the most important events in our evolutionary history. Many mammals, like dogs, fail to differentiate between red and green. But as our early primate ancestors were adapting to life in the jungle, they evolved a new kind of cell in their retina that allowed them to pick out the bright, red fruit from the foliage. That enhanced perception would then lend itself to new forms of social signalling. Red skin – caused by blood pumping near the surface of the skin – is an important sign of dominance for many primates. Mandrill monkeys are perhaps the most famous example, with vivid markings on their face and bottom that signal their position in the group’s strict hierarchy; the fitter, and more dominant an individual is, the redder he appears. Reading their competitors’ fitness therefore prevents the lower ranking monkeys to take on a fight they are sure to lose.

How do you know if you're being taken advantage of?
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Last updated Oct 20, 2021
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What color arouses men?

New research out of the University of Rochester found that guys think a woman is more interested in sex when she's wearing red. For their study, scientists showed men a pic of a woman wearing a red T-shirt, and another of her wearing a white T-shirt.

cosmopolitan.com - The Color That Turns Men On - What Your Clothes Say About You

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It's no secret that guys can be painfully oblivious when a girl is into them. And sometimes, we just wish we had a neon sign that spelled it out for us. Turns out, we might. New research out of the University of Rochester found that guys think a woman is more interested in sex when she's wearing red. For their study, scientists showed men a pic of a woman wearing a red T-shirt, and another of her wearing a white T-shirt. Both photos were identical except for the color of the shirt, which they doctored. Researchers then asked the men to guess on a scale of one to nine how interested the woman seemed to be in sex. The result? The majority of guys said the woman in red was one to 1.5 points more likely to be open to getting busy.

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So, if you're ready to move things to the next level with a new guy, maybe opt for that cute red top instead of an LBD. It can't hurt, right?

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