Infatuation Rules
Infatuation Rules
Photo: Karolina Grabowska
According to the study, the most attractive color in terms of fashion is black. The second most attractive color is pink, followed by the color yellow.
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Read More »They say beauty is in the eye of the beholder, but that hasn't stopped researchers from trying to answer the question of what makes people attractive to others. Sure, there are countless ways you could attract a desired mate, but one of the most obvious is through what you wear—and it turns out, the color of your attire may play a significant role. A recent study looked at the phenomenon of color preference and found that there's one specific hue that might put you a step above the rest if you're looking to grab someone's attention. Read on to discover the most attractive color you can wear.
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Read More »Black has not typically topped the list of color preferences in prior color studies, "as the color black is often associated with negative associations," the study noted. But the researchers explained that they were aiming to "showcase new color preference trends in the digital age" for their new study. And it's clear that the popularity of the color black has risen in the recent years—both among designers and consumers. The study cited recent analysis from the retailer Edited who looked at more than 183,000 dresses sold online in the U.S. and found that 38.5 percent were black in some way. This analysis also revealed that from 2014 to 2017, the amount of black clothing being sold to women increased significantly at several fast fashion brands, including at Boohoo by 269 percent, Zara by 145 percent, and H&M by 114 percent. "Clearly, people dressed entirely in black reflect the modern fashion system in which wearing black has become fashionable," the researchers stated in their study. Experts say this color can help people appear to have more desirable traits. The study's results indicate that "participants tend to prefer distinctive colors," such as black, pink, and yellow. But that's not the only reason why wearing black might help you attract others. Experts say this color often makes people appear as if they have traits or qualities that are typically deemed as desirable. "Black is associated with power and authority. Wearing black may subconsciously give the impression to others that you are someone who is strong and in charge," Ashley Grader, a beauty expert who manages a beauty school directory website, explains. "And people who are in positions of power and authority are often considered to be more attractive than those who are not." Amber Lee, a relationship expert of more than 20 years and CEO of Select Date Society, reveals that she tends to recommend her matchmaking clients wear the color black on a first date. "We often suggest that women wear a little black dress and that men opt for a black dress shirt or black blazer," she says. "You can't go wrong with black, so it makes choosing a great date outfit easy. Black is elegant, sophisticated, and classy."
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