What color is attraction?

#1 Color Psychology and Attraction Either way, the color red gets your attention. A study shows that men or women are attracted to each other by the color red, but for different reasons.

munsell.com - 3 Ways Color Manipulates You… and You May Not Realize It

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Color seems so obvious. What many of us don’t realize is that psychologically, perhaps even subliminally, color influences decisions we make every day. Here, we explore 3 ways color psychology, operates in stealth-like fashion.

#1 Color Psychology and Attraction

Red by most accounts is considered an intense color. It’s somewhat dichotomous in that red is associated with positive elements such as love, but it also signifies warning, e.g., a stop sign. Either way, the color red gets your attention. A study shows that men or women are attracted to each other by the color red, but for different reasons. In a post for Psychology Today, Jeremy Nicholson (a.k.a. “The Attraction Doctor“) cites a 2010 study by Kayser, Elliot and Feltman indicating that men were more attracted to women wearing red, despite the fact that red makes one appear heavier. These women were also seen as more attractive. Hence the song, “Lady in Red.” As for men in red, the study finds that women perceive them as sexy and of a higher social status. Now for “men in black”…

#2 The Psychology Behind the Color Black

Black, too, is often a dichotomous color. It symbolizes sophistication, power and authority. At the same time it’s also considered submissive or a sign of humility—Amish wear black as do many religious officials such as priests and ministers. Color must also be considered within context and culture. For example, within a financial context, being “in the black” is a sign of a good balance sheet (at one time associated with the term “black Friday”)… contrary to being “in the red.” Villains are often depicted in the color black, and in some cultures, the color black signifies death or mourning. Yet people who wish to appear thinner, more powerful or sophisticated choose black apparel, e.g. “black tie affair.” Similarly, people who choose a black car do for a variety of reasons. Black can be intimidating in addition to powerful, so it’s a popular color for trucks and sports cars, though if that’s not your style or within your budget, you may opt for another more affordable model, but still choose the color black. Now, when it comes to reading color, black doesn’t matter. Here’s why…

“He Who Hesitates is Lost” When it Comes to Color

Here’s a color psychology game you absolutely must try called the Stroop Effect. As Psychology Today author Scott G. Eberle, Ph.D. puts it, “the Stroop Effect messes with your mind.” Though the word-interference effect was used to suss out Russian spies during the Cold War era, it’s a revealing look into the way the mind processes color and words. Try it, and see if you’re more clever, than the Russian spies. Interested in learning more about color psychology? Subscribe to the Munsell Color Blog to learn more about how color is used in everyday applications… including a few not-so-everyday, “space age” applications.

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What colors mean toxic?

And, the brighter the ladybug, the more toxic it is. Studies show that white, yellow, red and black are the most effective warning colours brandished by animals. In the same manner that traffic signs caution motorists, colourful animal markings are nature's way of saying – Watch Out!

colourstudies.com - Nature's Warning Signs - Colour Studies

Certain members of the animal kingdom will go out of their way to inform others that they pose a danger. Some accomplish this through colour. This characteristic is called aposematism, a term introduced in 1890 by English zoologist Edward Bagnall Poulton. The word, as defined by Miriam Webster Dictionary, means “the use of a signal and especially a visual signal of conspicuous markings or bright colors by an animal to warn predators that it is toxic or distasteful.” Aposematism is derived from the Greek words apo for away and sema for sign. Take for example, the skunk – its broad white stripe reminds others not to get too close, or else. The yellow-banded poison dart frog's graphic colours warn of the toxins its skin excretes. A wasp uses the same colours to signal a potential sting. And, the brighter the ladybug, the more toxic it is. Studies show that white, yellow, red and black are the most effective warning colours brandished by animals. In the same manner that traffic signs caution motorists, colourful animal markings are nature’s way of saying – Watch Out!

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