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What color grabs people's attention?

Red Red is the color of power. It gets people's attention and it holds it, which is why it's the most popular color for marketing. The word SALE is always red, and you'll often find red a common tie color for professionals. When you want to be viewed as trustworthy and cool, blue is the color for you.

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Sales training teaches us to be conscious about what we say, our body language and the way we sell. One thing that we perhaps don't think about enough is the effect that color has on our sales interactions.

Whether it's the clothes you wear or the color of your marketing, the colors you chose will have an affect on your prospects and customers. If you wore red to a sales meeting for example, would it increase the likelihood of you getting the sale? If your leaflet has green writing, what difference could that make when customers or prospects read it?

Here are the top 10 colors that affect your sales interactions:

1. Red

Red is the color of power. It gets people’s attention and it holds it, which is why it’s the most popular color for marketing. The word SALE is always red, and you'll often find red a common tie color for professionals.

2. Blue

When you want to be viewed as trustworthy and cool, blue is the color for you. Blue is a more relaxed color and bit more softer than black when used for writing text or suit color. Mix blue with complimentary colors for best results. A strong and bright color, pink grabs attention. A stand out color it is effective on both male and female and can show excitement and boldness when used for marketing.

4. Yellow

Yellow is a powerful color, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities.

5. Green

Green is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment and goodwill. Finally, green is the color of money, so it creates thoughts of wealth. Perhaps a good color for closing?

6. Purple

Purple is the color of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials. If you want to appear with some form of authority or seniority, purple is a great color choice.

7. Gold

Gold is likewise elegant and prestigious, but adds an element of power purple can’t match. In combination with purple or green, gold is a powerful color that symbolizes wealth and pedigree.

8. Orange

Orange is energy. It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.

9. Brown

Brown, an earthy tone, is known as a comfort color, lending relaxation to customers. A grey suit with brown shoes and belt can be a popular combination.

10. Black

Black is another highly versatile color. It can be modern or traditional, exciting or relaxing. Used as a contrasting color, black most often adds drama to whatever mood you want to cast. Color can seem like a small detail, but it is proven by psychologists and marketing teams as a highly influential part of the buying process. Take time to think about how you present yourself, the colors you chose for different sales situations and how you marketing appears, changing the color could have a huge affect on your sales!

Which color is your favorite?

Do you chose colors based on what you want to achieve?

Which color do you think is the most effective?

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Can a moldy orange make you sick?

In some cases, toxins may have spread throughout the food. According to the USDA, soft fruits and vegetables with high moisture content, such as an orange, can be contaminated below the surface. Such fruits and vegetables should be discarded in their entirety if moldy.

Molds are microscopic fungi that live on plant or animal matter and can sometimes be seen with the naked eye. These organisms give off spores, which are responsible for their color. While many molds are harmless and beneficial, such as those intentionally grown in cheeses, some molds cause allergic reactions and respiratory problems. Under the right conditions, a few molds produce mycotoxins—poisonous substances that can make you sick. In many foods, mold invades deep within the food—not just on the surface. In some cases, toxins may have spread throughout the food. According to the USDA, soft fruits and vegetables with high moisture content, such as an orange, can be contaminated below the surface. Such fruits and vegetables should be discarded in their entirety if moldy. On the other hand, small mold spots can be cut out with a one-inch diameter in firm, low-moisture fruits and vegetables, such as cabbage, bell peppers and carrots. As a rule of thumb, mold found in hard, low-moisture foods, such as hard cheese, hard salami and dry-cured country hams, can be cut out, while moldy soft, high-moisture foods, such as meat, soft cheese, yogurt, jam, breads, nuts and nut butters, should be discarded in their entirety.

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