Infatuation Rules
Photo by cottonbro studio Pexels Logo Photo: cottonbro studio

What are the three words every woman wants to hear?

It's someone who says “Go for it. I've got your back. Don't worry about a thing, I'll manage everything at home.” I suspect those are the words every woman wants to hear.

When should you cut a man out of your life?
When should you cut a man out of your life?

Signs that it's time to cut someone off You feel sad, depressed, or tired around this person. This person is stopping you from moving on. This...

Read More »
What is loyalty paradox?
What is loyalty paradox?

The Loyalty Paradox is the understandable human nature to be blindly loyal to the people, processes, programs, etc. that were so successful in the...

Read More »

As it is almost Valentine's Day, I'm going to tell you what women want. Yes, yes, I know you don't need it. I know you're not some latter day Don Draper, cycling through lovers and martinis, climbing your way to the top of the career ladder on the shoulders of the Peggy Olsons in your life. You're not some slightly less hirsute Russell Brand, claiming that you're too sensitive and awake and aware to change a nappy. But Valentine’s Day is a tricky one. Everyone knows it’s a hackneyed, fraught, overwrought, commercialised, high-pressure day when restaurants are suddenly full of couples horrified at the prospect that they might have to look at each other and not their phones. And everyone knows that if they ignore it, they’d better come home in an explosive ordnance disposal suit. So here’s what I suggest. Step away from the roses. Seriously, put them back in the bucket, turn on your heel and walk out of the shop. You’ll spend 50 quid on them, and we’ll be pleased for five minutes, and in three days, they’ll be as crisp as a packet of Tayto – two if there’s a radiator nearby. If you’ve been thinking of making a more cost-effective gesture of the fresh cut floral variety, I’d like you to repeat the following words after me: garage flowers are minus flowers.

Do the laundry

I’d forget the flowers altogether. And forget the restaurant. Go home and roast a chicken. Throw on a load of washing. Women are simple creatures really, much simpler than we’re credited with. I have erotic dreams about waking up and discovering my car has been valeted. You’re going to tell me that you do all these things anyway, but I’m afraid the data suggests that quite a few of you do not. The data suggests that some of you have yet to work out where the hoover lives. The data, I’m afraid, is damning: 90 per cent of Irish women, according to an EU report in 2017, do housework, compared with less than 50 per cent of men, a gap that hasn’t changed since 2005. This is partly, I suspect, a generational thing. In most of the heterosexual relationships I know, both partners are heavily involved in the raising of the children. Many of the men I know are truly excellent cooks. A small but significant minority are brilliant at all of it. If that’s you, carry on – turn to the restaurant review, and start making plans for Valentine’s Day. Or maybe she looks after all that. Better still. But a much larger number of relationships are still carved along traditional lines, moulded to suit the demands of a very different generation, at a very different time. Many modern relationships are no longer fit for purpose.

Double burden

How does a man know if he is being abused?
How does a man know if he is being abused?

Men who are being abused may: Seem afraid of or are anxious to please their partner. Go along with everything their partner says and does. Check in...

Read More »
How do you win a man's trust?
How do you win a man's trust?

7 Ways to Build Trust in a Relationship Say what you mean, and mean what you say. ... Be vulnerable — gradually. ... Remember the role of respect....

Read More »

I’m talking particularly about the relationships in which women carry the “double burden”. They work during the day in a job they might not even love, but upon whose salary the family depends. And then they come home and cook dinner and organise the childcare schedules and the after-school activities and the school lunches and the laundry and remember what day tin whistle is on and who needs school shoes. And all the while they’re thinking about that email they forgot to send before they left the office and wondering when they can get back to their phone to send it. They feel constantly guilty that they’re doing none of it as well as they feel they should, that they can’t be in two places at once and that sometimes, balls get dropped. If they complain about any of this, they’re nagging or whining or moaning or being a killjoy, all terms that serve nicely to keep women in their place. Feeling exhausted, guilty and overwhelmed is not the preserve of women with salaried jobs, either: I know many women who are at home full-time who are overwhelmed. Or they feel guilty about the careers they’ve – maybe only temporarily – left behind. Or worried that they’re not contributing financially. Or guilty about the fact that if they have to hear one of the finer points of Fortnite described again, they might actually smash something.

Give her a break

So I suspect what many women in a heterosexual relationship would most like on Valentine’s Day is a break. Love isn't roses or remembering to book a table. It is not Daniel Day Lewis standing under a waterfall shouting "I will find you." That's not sexy, it's stalkerish. What’s sexy is someone who gets out of bed when you’re running late for the early train, and de-ices the window of your car. It’s someone who notices all the things you do and often says “Here, let me handle that.” It’s someone who knows what Colour Run is for. It’s someone who feels thrilled and not threatened by your independence. It’s someone who says “Go for it. I’ve got your back. Don’t worry about a thing, I’ll manage everything at home.” I suspect those are the words every woman wants to hear. Not “I love you” or “Here’s a token gesture of the fresh cut floral variety.” Just “go for it” and “I’ll handle that”.

Should you talk to the guy you're seeing everyday?
Should you talk to the guy you're seeing everyday?

While it's totally fine if you and your boo chat on a daily basis, experts say that — in a healthy relationship — you shouldn't feel obligated to...

Read More »
How to make a relationship last?
How to make a relationship last?

How to Make Love Last Forever Practice forgiveness. Resentment, anger and blame are normal reactions when your loved one does something hurtful....

Read More »
Why do I feel less secure in my relationship?
Why do I feel less secure in my relationship?

The core cause of insecurities in a relationship is often a lack of self-love. If one partner holds on to harmful limiting beliefs, like being...

Read More »
How do you tease yourself before making out?
How do you tease yourself before making out?

If you want to be a super tease, place kisses at the edges of his mouth or gently drag your lips down to your partner's neck, keeping lip-to-skin...

Read More »