Infatuation Rules
Photo: MART PRODUCTION
There are four basic Desires that define us as humans: Power, Attraction, Comfort and Play.
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Read More »Let’s see how this whole Desires Map plays out in a real/semi-real example … with sweatpants. Sweatpants, joggers, tracksuit bottoms, or trackies were first introduced in the 1920s by Émile Camuset, the founder of Le Coq Sportif. We’re no sweatpant experts. We simply started with a super mundane product category – sweatpants – to see how the Human Desires Map would play out in an example with which we can all relate. We all know sweatpants. The staples of sidelines and lazy Sunday mornings. If I were to ask you to associate sweatpants with one of the four Human desires, without thinking, you would all say “Comfort”. And you’d be right, of course. Our immediate, natural association of sweatpants is with comfort. However, when we dig into it and look at “sweats” over time, through different brands, products, materials and lifestyle shifts, we can see expanded associations, beyond “Comfort” and into “Play”, “Attraction” and even “Power”, creating new relevance with consumers by addressing more of our innate desires. While never giving up its “Comfort” cred, sweatpants found new relevance as they became more fit for “Play” (the pun is intentional). Sweats became more functional, with new materials, moisture wicking and/or repelling qualities – creating new occasions to use them, not merely after sport, but for it. Sweats became more emotional too, as identity markers of an aspirational, active lifestyle … where I both “work hard and play hard.” [insert 80s fashion model stare] Further, the humble sweatpant, found new acceptance in the “Attraction” box, as they walked out of the yoga studio and walked into the after-yoga coffee shop. They took on new forms, fits, colors and designs. They showed up on celebrities “just like us”. They were embraced by designers. They were given new names like “leggings”, “jeggings”, and “joggers”. Lawmakers spoke out against them (btw, there is no better way to get people to embrace something than by getting lawmakers to speak out against that thing, but I digress ;-). Not to mention the “Power” sweatpants can yield when I decide that I’ve had enough of squeezing myself into someone else’s version of me and I find “power” in the “comfort” of being my “real” self in the perfect pair of joggers.
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Read More »10 Signs Your Partner Probably Wants To Break Up With You They avoid you. Tumblr. ... They've stopped talking about a future with you. ... They've stopped making an effort. ... They put their friends first. ... You're no longer intimate with each other. ... They're being secretive. ... They threaten to leave you. ... They pick fights with you. More items... •
If these signs from YourTango seem familiar, your partner may be ready to move on. When your relationship gets stale, it can be tricky to know if you're at risk of breaking up. While every relationship goes through ups and downs, certain signs can show you if your guy or gal is ready to hit the road. If you see these signs in your relationship, don't panic. Instead, proceed with caution, focus on reconnecting, and work on the areas of your relationship that need a little bit of extra love and care. After all, ignorance isn't always bliss.
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