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What age group of men cheat the most?

70s The infidelity rate among men in their 70s is the highest. But later, among those aged 50 to 69, about 24 percent of men cheat, compared to 16 percent of women. After that, during ages 70 to 79, 13 percent of women cheat, while 26 percent of men cheat.

yahoo.com - This Is the Age When Married Men Are Most Likely to Cheat - Yahoo

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While anyone could get caught up in the thorny throes of an affair, studies show that men are more likely to commit infidelity than women. An extensive study published in AARP magazine found that 46 percent of men reported cheating on their partners in the past, compared to 21 percent of women. Another report from the Institute for Family Studies (IFS) found that in marriages specifically about twice as many men cheat. But the IFS data also shows that age plays a role in who is cheating, how much, and when. Among those under 30, the number of married men and women who cheat is about the same (10 percent versus 11 percent). However, as we age, the gap between how many men and how many women cheat grows. Sure, you might be thinking men in mid-life are most likely to stray, but it's actually a bit older than that. The infidelity rate among men in their 70s is the highest. Read on to learn more, and if you're worried about your spouse, check out The Biggest Tell-Tale Sign Your Partner Is Cheating, Experts Say. Using data from their 2017 General Social Survey, the IFS found that 20 percent of men and 13 percent of women say they've had sex with someone other than their spouse. But later, among those aged 50 to 69, about 24 percent of men cheat, compared to 16 percent of women. After that, during ages 70 to 79, 13 percent of women cheat, while 26 percent of men cheat. Interestingly enough, the number remains relatively high for men in their later years, too: 24 percent of men 80 years or older report cheating while only 6 percent of women say the same. Based on the data, women report the highest rate of infidelity in their 60s, but the rate goes sharply down in their 70s and 80s.

signs your marriage is over

Historic data suggests that men have always been more likely to cheat. But in the 1990s, the infidelity rate peaked among men in their 50s. In that decade, older men were less likely to cheat than those who were middle aged. Then, in the 2000s, the highest rate of infidelity shifted to men in their 60s. Now, it seems, it's climbed once again.

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"A generation or cohort effect is likely to contribute to this shifting gender gap in infidelity. … Americans born in the 1940s and 1950s reported the highest rates of extramarital sex, perhaps because they were the first generations to come of age during the sexual revolution," writes Wendy Wang, PhD, director of research at the IFS. "The higher infidelity rates among these two cohorts contribute to the changing pattern in the gender gap as they grow older over time." And for more on affairs, here are 30 Things People Say If They Want to Cheat.

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What comes first loyalty or trust?

Just as trust must come before loyalty, people need to trust your product will meet their clients' needs before being loyal to you and recommending it.

itagroup.com - How to Develop Trust & Inspire Loyalty With Independent Sales Reps

By: Shawn Russell

When it comes to loyalty, cafes and bagel shops have the right idea. With those little punch cards, they ensure customers come back for lox and lattes, time and again.

Sure, there are plenty of options for breakfast. But why go to the competition when they won’t offer you something in return?

If only keeping your independent sales reps loyal was that easy. Since they sell multiple brands of similar products in the same industry, they’re often beholden to diverging interests, each wanting them to push their products to customers.

So, how can you ensure loyalty? First, consider why we trust.

Loyalty & Trust

Loyalty and trust aren’t the same and you need to have one before the other. In fact, flipping those two around can spell disaster. “Leaders who seek loyalty before trust often find the workplace equivalent of ‘The Emperor’s New Clothes,” writes Nan Russell in Psychology Today, “complete with disengagement, distrust, finger-pointing and silos.” Let’s put that in another context: you’re loyal to your local bakery because you trust them to make a reliably delicious pumpernickel, day in and day out. If they didn’t, you’d find somewhere else to go. Your bakery earned your trust by consistently performing and delivering you an excellent product.

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