Infatuation Rules
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Is glowing skin more attractive?

We recently found that faces with radiant skin appear to be more attractive than those with oily-shiny or matte skin.

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Summary

The mOFC was significantly more active when judging facial attractiveness than when judging facial skin reflection (Fig. 2). This result suggests that the mOFC is involved in processing facial attractiveness that arises from skin reflection. It should be noted that since an identical set of faces were presented in both tasks, difference in activation should not be attributed to differences in the stimulus between the tasks, but to differences in the features that the subjects paid attention to during the tasks (facial attractiveness). In addition, the reason we claim that facial attractiveness processed in the mOFC in our study was based on skin reflection rather than from other cues is that (1) the subjects were asked to judge facial attractiveness solely based on skin impression and (2) that the only differences between the skins in the stimuli were the types of skin reflection (i.e., matte, oily-shiny, or radiant). In the psychological experiment, rated attractiveness was highest with radiant, then oily-shiny, then matte skin (Fig. 3). Comparison of the results of the fMRI and psychological experiments showed that the level of activation in the mOFC significantly increased with the rated attractiveness (Fig. 4). These results suggest that the activation level in the mOFC reflects facial attractiveness based on skin reflection.

Involvement of mOFC in processing facial attractiveness from skin reflection

The results of the present fMRI experiment suggest that the mOFC is involved in processing facial attractiveness based on skin reflection. This claim is in line with previous studies reporting that the mOFC is involved in processing facial attractiveness of smiling54, cosmetics use61, or various other factors that create differences in facial attractiveness between different facial models53,55,58,59,60. Moreover, in the present study, the mOFC activation significantly increased with the rated attractiveness (Fig. 4). Activity in the mOFC has previously been reported to represent or monitor reward values54,92,93,94,95,96,97,98,99. Thus, the results of the present study, together with previous reports, could suggest that facial attractiveness from skin reflection is a reward to the beholder. One could doubt that the mOFC activation observed in this study reflects reward values because the mOFC activation was lower during the tasks than during the rest (the baseline in Fig. 4) in many stimulus conditions. Although we cannot completely dispel this doubt, the reward-value view seems plausible in light of previous studies as described in the prior paragraph. The lower activation in the mOFC during the tasks may be explained by the possible stress; since all the tasks were to be performed very quickly and they also required memorizing and remembering attractiveness, age, or skin reflection of all presented facial images except the last one, the subjects might have been more stressed during the tasks than during the rest. Contrarily, a few previous studies did not find OFC activation associated with facial attractiveness63,70,71. This could at least partially be due to losses of the fMRI signal in the OFC caused by susceptibility gradients near air/tissue interfaces100,101,102. In the present fMRI experiment, to minimize such susceptibility artefacts in the OFC, we optimized MRI-data acquisition parameters, including slice orientation and phase encoding direction100,101 (for detail, see “MRI data acquisition” section), as did some of the studies that found activation in the OFC from facial attractiveness57,58,62. Meanwhile, as described in the introductory section, some previous studies also found activations within other human brain regions associated with facial attractiveness, including brain regions in the reward systems as well as regions in the “face network” 64,65,66,67,68. Although our fMRI results do not exclude the possibility of the involvement of other such brain regions in processing facial attractiveness from skin reflection, one possible reason why we did not identify activity in these regions in our experiment is that at least some of these regions may not represent facial attractiveness but be involved in other processes. For instance, the ventral striatum has been reported to encode prediction errors of reward values rather than reward values per se58,103, and the thalamus has been reported to be involved in the executive control of attention90,91,104,105. It also should be noted that the present study determined the involvement of the mOFC in processing facial attractiveness based on skin reflection by contrasting the activation for judging attractiveness with the activation for judging skin reflection. Hence, activity in brain regions activated in both task periods should have been cancelled out. These regions are likely to be upstream to the mOFC, and may include early visual areas which process low-level visual features, mid-level visual areas involved in processing surface reflection82,106,107, and the FFA, which is involved in face-related processing108,109.

Effects of sex, culture, and era

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It has been found that the combination of the facial model and the observer's sexes58, or the observer's sex preference110, affects attractiveness ratings. In the present study, both the models and the observers were females. This begs the question as to whether the mOFC is involved in processing facial attractiveness based on skin reflection with other combinations of sexes. The involvement of the mOFC is likely to hold true in the light of a series of previous studies which reported that the mOFC was activated by facial attraction irrespective of the combination of sexes between the stimulus face and the observer53,54,57,58,61. Although mOFC activation magnitudes have been reported to be higher when the model's sex was different to the observer's59, or was the observer's preferred sex55,56, such sex effects reflect the attractiveness ratings59 (but see also others55,56, which reported higher mOFC responses to preferred sex even when the attractiveness ratings did not reflect sex preference). Since in the present study, both the models and the observers were of the same sex (female), the mOFC is likely to be involved in processing facial attractiveness based on skin reflection even for other sex combinations, although the attractiveness itself from skin reflection could be somewhat limited if both the face and the observer are male. Effects of sex on facial attractiveness itself will be discussed later. Another interesting question relates to the attraction of faces which are of the same sex as the observer. According to Franklin & Adams' theory111, facial attractiveness incorporates both sexual and aesthetic values. Hence, if the observer is heterosexual, the facial attractiveness of the same sex as the observer seems to be aesthetic value or beauty. Interestingly, the mOFC can also be more activated even when viewing paintings that were rated beautiful compared with those rated neutral or ugly even if the paintings do not contain a face112. Therefore, our finding that the mOFC is the neural component underlying judgement of facial attractiveness is quite reasonable even if the facial models and the observers were of the same sex. Despite the importance of the mOFC in judging facial attractiveness from skin reflection, it should be noted that facial attractiveness itself has been reported to depend not only on health but also on other factors including culture2, era113, and the sexes of the face20 and the observer27,114,115. Hence it remains to be seen whether the effects of skin reflection on facial attractiveness reported in the present study are consistent when applied to any face and any observer throughout the world. Such a question may also lead to revealing innate and learned components in the neural mechanism for judging facial attractiveness.

Why does skin reflection affect facial attractiveness?

In the psychological experiment, rated attractiveness increased from faces with matte, to oily-shiny, to radiant skin. This result is consistent with the findings of our recent study43, where we used a pairwise comparison method. Another very recent study has also reported that increases in specular reflection enhance facial attractiveness116. The only exception is Arce-Lopera and co-workers86, who reported that square patches of cheek image appeared younger when the specular reflection component was removed. Although people say that radiant skin is more desirable than oily-shiny skin or matte skin, to our knowledge, before our recent study mentioned above43, there was little scientific research comparing the attractiveness of faces with matte, oily-shiny, and radiant skins. Why does facial attractiveness increase in this order? Here, we propose three possible explanations. The first explanation is that, as explained in the introduction section, the health condition, including the soundness of the immune system of the skin, seems to be enhanced in this order due to both sebum on the skin (for radiant and oily-shiny skin) and moisture in the skin (for the radiant skin). Hence, the facial attractiveness based on skin reflection is likely to indicate the degree of health, in line with facial attractiveness from other factors1,2. This first explanation also includes possible relationships between the healthiness and (1) luminance uniformity over the skin and (2) fine textures. Radiant skin generally has more luminance uniformity31,49,117 and finer texture29,30,31 than those of oily-shiny skin. Luminance uniformity over the skin17,22 and texture fineness118 have been reported to enhance facial attractiveness. The texture fineness also has been reported to enhance perceived health18. Thus, luminance uniformity and fine textures could also reflect good health condition, thereby enhancing facial attractiveness. The second explanation, which is compatible with the first one, is that such skin reflection types indicate skin age. That is, facial attractiveness from the skin reflection may imply the skin age. This explanation is supported by and/or consistent with several lines of evidence. First, in the psychological experiment on age in the present study, the rated age decreased from matte to oily-shiny to radiant skin (Supplementary Fig. S3 online), just as the attractiveness increased in this order (Fig. 3). Moreover, the rated attractiveness was negatively correlated with the rated age (Supplementary Fig. S4 online), just as the female facial attractiveness based on any available cue decreases with the real age of the face87,115,119,120,121. Second, again, the luminance uniformity122,123 and texture fineness, which generally exist on radiant skin, decrease with age124. Third, diffuse reflection, which generally exists on the radiant skin more than on the oily-shiny skin30, decreases with age30. The third explanation involves visual illusory effects in which the skin reflection enhances the impression of smiling. Smiling has been reported to enhance facial attractiveness15. When smiling, the cheeks generally become more convex. Meanwhile, the specular highlights on the cheeks cause an illusion of the cheeks being more convex (Fig. 1), as has been reported on the surfaces of non-skin objects125. Hence, such an illusion may appear as more of a smile, as can be seen in Fig. 1.

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Conversely, the effect of smiling on facial attractiveness, which has been reported previously15, could (at least partially) be because of the shine on the cheeks which is enhanced by real convexity due to a real smile (but see also Kampe et al., 200116, who pointed out the effects of gaze direction). That is, smiling causes the cheeks to be more convex, thereby illusorily enhancing impression of shine on the cheeks (as has been reported to be the case with non-skin surfaces126), which may be a sign of good health as described above as the first explanation. Although these three explanations (as well as the one mentioned in the previous paragraph) are possible, further study is required to validate them. It should be noted that the explanations based on health and age mentioned above assume that the skin reflection is naturally yielded by the skin itself. On the other hand, we used cosmetic materials to control the conditions of skin reflection for the stimulus images (for details, see "Stimuli" subsection). Hence, the reflection was not wholly yielded by the skin itself, thereby limiting the validity of the claim that findings were based on health and age. However, we believe that these explanations would still be possible due to the following two reasons. First, the naturalness of appearance of the skin reflection in the images was confirmed by many people, including those who evaluated facial photos as skilled professionals (for details, see Supplementary Methods online). Second, as mentioned above, the explanation based on health is consistent with numerous previous studies on facial attractiveness. In a similar vein, the explanation based on age is consistent with several lines of evidence mentioned above.

Research on surface reflection properties

It is noteworthy that recent developments in the field of computer graphics technologies have enabled researchers to explore the mechanisms of perception of object material properties, especially surface reflection properties (i.e., glossiness) 82,106,107,126,127,128,129,130,131,132,133,134. Despite an extensive body of literature on the perception of surface reflection, little is known about its effects on higher cognition. In this context, the present study provides not only psychological but also neuroscientific evidence for the impact of surface reflection properties on higher cognition, especially, on facial attractiveness.

Limitations and future directions

Here we summarize the present study's limitations and the future directions.

It remains to be seen whether the observer's sex and sexual orientation as well as the facial model's sex affect the effects of skin reflection on the facial attractiveness and the brain activities. This is because in the present study, (1) all the subjects and the models were females and 2) the sexual orientations of two of the sixteen subjects are unknown, whereas the other subjects reported that they were heterosexual. In addition, while in our previous43 and the present studies, both the subjects and the facial models were in their 30s to 40s, their ages could also affect the results. Moreover, further study is required to determine (1) why the skin reflection enhances facial attractiveness, (2) whether the cortical activation elicited by skin reflection reflects a reward to the observer, and (3) the entire neural mechanism by which facial skin reflection enhances facial attractiveness.

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