Infatuation Rules
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How many views does a reel need to make money?

Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum).

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What's toxic love?

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But at what point — and with how many followers — can an influencer start making money?

Insider has talked with dozens of influencers about when they started making money, how, and how much.

The good news is, there's no strict minimum.

For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Today, influencers no longer need hundreds of thousands of followers to start earning cash.

Here are a few reasons why:

Here's a full breakdown of our coverage:

From brand deals:

Read more: Instagram is abruptly shutting down its affiliate marketing bonuses, which used to pay up to $400 a month

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Can a guy fall in love in 3 months?

Case in point: An 2018 survey of 1,000 British men and women found that while more than half of them take over three months to say, "I love you," 32% of women and 29% of men say it in one to three months—and 10% of women and 14% of men say it in just one to four weeks.

One 2017 survey found 72% of men and 61% of women believe in love at first sight, and a 2004 study found about a third of Americans say they've personally experienced it. There's some science that backs up the concept: Some research suggests people decide within seconds whether they're romantically interested in someone, and neurologically speaking, it takes only one-fifth of a second for the neurochemical reaction associated with feelings of love to fire off. But other research discounts the theory. A 2017 study in the Personal Relationships journal orchestrated a bunch of first encounters between single strangers, and the researchers found feelings of instant attraction can indeed happen in a first encounter. Some people described these feelings as "love at first sight"—however, these people didn't report feelings of intimacy, passion, and commitment as part of their experience. The main predictor of a "love at first sight" experience was finding the other person physically attractive. In other words, romantic love usually cannot happen at first sight, psychologist and sex therapist Lauren Fogel Mersy, PsyD, explains to mbg. "There can be a strong attraction at first sight, but romantic love for someone requires knowing who they are, the fullness of their character."

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