Infatuation Rules
Photo: Alexander Krivitskiy
Conducted by Re and associate U of T professor Nicholas Rule, the joint study found the average decrease required to make faces in the sample appear more attractive was approximately 14 pounds for women and 18 pounds for men, both of average height.
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Read More »Forget your belly or butt. A new study suggests the best version of yourself starts with a noticeably thinner face. Two researchers from the University of Toronto’s psychology department have determined the amount of weight people need to lose before others find their faces more attractive, at least in the conventional sense. According to study co-author Daniel Re, folks who are struggling to slim down may be pleasantly surprised to find their goal is within reach. “We did this study to give concrete goals to people who are already trying to lose weight,” said Re, a postdoctoral fellow at the University of Toronto’s Social Perception and Cognition Lab. “And while weight is only one aspect of beauty, the amount you need to lose in order to increase attractiveness is probably less than you think.” Conducted by Re and associate U of T professor Nicholas Rule, the joint study found the average decrease required to make faces in the sample appear more attractive was approximately 14 pounds for women and 18 pounds for men, both of average height. The metrics were arrived at after Re created 20 male and 20 female custom computer-generated faces and digitally altered them to show how they’d look at different body weights. Study participants then compared faces at opposite ends of the spectrum until they couldn’t see a difference between them anymore. The results were published in the Social Psychological and Personality Science academic journal in August. Re added that the rationale for the study boils down to redefining modern incentives for weight loss. He says people are more inclined to drop pounds for the sake of looking attractive — vanity — than to improve their health. It’s one reason the pair looked at the perception of weight in the face, proven by previous studies to be an accurate indicator of body mass index (BMI). The weight-for-height measurement, widely considered to be a “robust health indicator,” is commonly used to classify overweight and obesity in adults. “We chose the face because you can’t cover up fatness (in that area) … with clothing, vertical stripes, whatever,” he said. “People can perceive automatically whether someone’s face is skinnier or heavier; it’s not something you need to think about.” The higher the BMI, the more health risks one can expect to face. Meanwhile, the number of overweight Canadians has continued to climb since the turn of the century. Consequences may range from an increased chance of developing cancer, respiratory and mobility problems to low self-esteem. “All the bad things associated with being fat, basically,” Re said, adding that the buccal fat pads, found in the cheeks, are to blame for a heavier face’s round-ish appearance. On the other hand, having a face that’s too thin isn’t necessarily alluring, either. Re’s future research will investigate how much weight skinnier people need to gain before others find them more attractive.
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Read More »A new study shows that 20% of people see you as more attractive than you do. When you look in the mirror, all you see is your appearance. When others look at you they see something different such as personality, kindness, intelligence, and sense of humor. All these factors make up a part of a person's overall beauty.
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